A Berlin and Paris-based collective lying at the intersection of design and fiction. A mix of the visual, literary, prototypical, and functional, their output creates a rich narrative universe and to some, an anticipated future.

The collective has been noted for its work on augmented reality fashion, shown internationally from the NY Fashion Week, to The National Taiwan Museum of Fine Arts, speculative public talks, and an eponymous graphic novel series distributed worldwide.

N O R M A L S is also engaged in future imaginary consultancy and mentoring through their ‘Future Fishing Training Program’ with clients such as Accenture, Mexico City, and IASS Potsdam.