Martin Sambauer, born in 1967: After being art director at german television stations during the first wave of digitalization, Martin founded his first company in 1995, an agency for broadcast design. He was a highly specialised computer expert on Silicon Graphics and Quantel work stations. Already in this time he was developing interactive digital tools. He developed and realized as creative director dozens of corporate communications campaigns for global brands and TV stations. He was involved into many digital productions and during the last 10 years he focussed more and more on interactive tools and social networks. Martin served in all leading roles for digital productions: founder, designer, product owner, producer, public relations consultant and strategic business developer.