Started at the end of the eighties as a graphic designer, mainly for music. Fanzines, Tape Covers, Record Sleeves.
In the nineties worked as a Creative Director and Cool Hunter at Leo Burnett, creating and running a popculture providing platform, responsible for american popular culture.
At the turn of the millennium started working as a creative director at Atelier Markgraph, one of the innovators working in the crossover of cultural and corporate experiences: Exhibitions. Tradeshows. Showrooms. Set Design. Since 2005 member of the board; since 2016 CCO and Co-owner.
Supporter of the FKV, MMK, Schirn Kunsthalle.